Do you also feel that social media is a big waste of time? It certainly is if you don't know how to use it effectively and efficiently.
Social Media is one of the most effective ways for Sales and Marketing. It is 'THE' mode of communication among the masses. Its reach is unbounded, its potential unlimited... but are you prepared to tame the Toruk (remember Avatar)?
Please find my views on the topic at the link mentioned below and update your thoughts there:
Sales2.0 is much more than Sales with Social Media. Sales2.0 to me is "Making Sales better. Whatever it takes!!" Sales2.0 is 95% Sales, 5% technology